2025 International Electrical and Electronics Exhibition in São Paulo

From September 9th to 12th, 2025, Yufeng made its debut at the 2025 International Electrical and Electronics Exhibition in São Paulo, Brazil. As a milestone event for the company’s expansion into Latin America, this exhibition not only comprehensively showcased its leading strength in medium and high voltage switchgear, but also deepened its connection with the local South American market, laying a solid foundation for its future localization strategy.

As the largest economy in Latin America, Brazil’s unique trade environment and technical standards present both challenges and opportunities. During our first participation in the exhibition, the Yufeng team gained a deeper understanding of the market access system in South America, supply chain optimization under high tariff policies, and the demand for localized services through on-site visits and negotiations. We believe that we not only bring high-quality products, but also the sincerity to serve the Brazilian market in the long term.

This trip to Brazil is an important part of Yufeng’s globalization strategy for 2025. Through the collision with local business culture in South America, the company further clarified the path of transition from “product going global” to “brand deepening”.

In the future, Yufeng will continue to increase its investment in the South American market, including improving the Portuguese language technical support system, optimizing the response speed of cross-border logistics, and exploring the possibility of establishing an after-sales service center locally, in order to respond to customer needs with greater agility.